Too Big to Ignore The Business Case for Big Data

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  • Engels
  • Paperback
  • 9781119217848
  • 04 december 2015
  • 231 pagina's
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Samenvatting

Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety.

too BIG to IGNORE

THE BUSINESS CASE FOR BIG DATA

Residents in Boston, Massachusetts automatically report potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer personalized rates. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant, and timely product recommendations to its 300 million customers. Quantcast lets companies target precise audiences and key demographics over the Web. NASA runs contests via gamification site TopCoder, awarding prizes to those with the most innovative and cost-effective solutions to its problems. Explorys offers penetrating and previously unknown insights into healthcare behavior.

How do these organizations and municipalities do it? In short, via an unassailably important trend: Big Data, the massive amounts, new types, and multifaceted sources of information streaming at us faster than ever.

In Too Big to Ignore, tech expert and award-winning author Phil Simon provides commonsense, jargon-free advice for people and organizations looking to understand and act on Big Data. Rife with case studies, examples, analysis, and quotes from real-world practitioners, you'll learn why Big Data is a big deal.

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Inhoud

Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
04 december 2015
Aantal pagina's
231
Illustraties
Nee

Betrokkenen

Hoofdauteur
Phil Simon
Hoofduitgeverij
John Wiley & Sons Inc

Overige kenmerken

Extra groot lettertype
Nee
Product breedte
150 mm
Product hoogte
20 mm
Product lengte
229 mm
Studieboek
Ja
Verpakking breedte
151 mm
Verpakking hoogte
20 mm
Verpakking lengte
226 mm
Verpakkingsgewicht
334 g

EAN

EAN
9781119217848

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  • Intro to Big Data

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    This book provides a good basic understanding of Big Data.

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