Design to Grow How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)

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  • Engels
  • Hardcover
  • 9781451671827
  • 10 februari 2015
  • 256 pagina's
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Samenvatting

Expert advice from Coca-Cola&;s vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions.

In today&;s world, every company is at risk of having a &;Kodak Moment&;&;watching its industry and the competitive advantages it has developed over years, even decades, vanish overnight. The reason? An inability to adapt quickly to new business realities. Established companies are at risk, but it&;s no easier being an agile startup, because most of those fail due to their inability to scale. Tomorrow&;s business winners&;regardless of size or industry&;will be the ones that know how to combine scale with agility.

In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world&;s largest companies as it learns to use design to be both agile and big. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor, Linda Tischler, use plain language and easy-to-understand case studies to show how this works at Coca-Cola&;and how other companies can use the same approach to grow their business. This book is a must-read for managers inside large corporations as well as entrepreneurs just getting started.

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Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
10 februari 2015
Aantal pagina's
256
Illustraties
Nee

Betrokkenen

Hoofdauteur
David Butler
Tweede Auteur
Linda Tischler
Hoofduitgeverij
Simon & Schuster

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Extra groot lettertype
Nee
Product breedte
152 mm
Product hoogte
25 mm
Product lengte
229 mm
Studieboek
Nee
Verpakking breedte
152 mm
Verpakking hoogte
28 mm
Verpakking lengte
231 mm
Verpakkingsgewicht
408 g

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EAN
9781451671827

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